Listen to our mini-podcast 👇
Do you ever feel like the camera doesn’t give how you look any justice?
Let me rephrase this: when you look at yourself in the mirror, are you really feeling yourself but then you turn on the selfie camera and you look like...a completely different person?
Not everyone is comfortable being on camera and personally, I’m scared to even hop on Tik Tok challenges because one, everyone is seemingly a model there and two, I just don’t want to be judged for it.
It’s a real fear, especially in the world that we live in today where everything is visual.
In fact, there are other ways to teach online without having to hit the record button on your Canon G7.
- Explainer videos
- Audio newsletters
- Audio courses
- Information products (E-books, ppts, etc.)
DISCLAIMER: We (Ira and myself, Monica) go in-depth and give you some concrete examples in our mini-podcast. This is just a much shorter, less entertaining version of it.
Explainer videos (also known as “just get creative on Youtube”)
I know what you’re thinking - isn’t Youtube visual? Yes, it is. But you can make tons of videos without having to be on camera.
I’ve just seen Tenet - and I came out of the cinema understanding less from when I came in.
There’s a downside to this, and it’s that making video is f*cking time consuming. You have to plan, illustrate, film, edit, etc. which can take several years out of my life. Which leads me to...
This is a skyrocketing space right now, since it's one of the easiest, simplest and fastest ways to teach and share content, and just be totally genuine.
Here are some podcasts we talk about in the mini-podcast:
The only problem is that, you need on average around 50k episodic listeners to get sponsored or make revenue. You can get it too with much less subscribers but sponsors come and go so the income stream isn’t consistent.
Same if you host premium content on Patreon - you’re relying on donations. That’s not a sustainable way to make money online, is it?
This leaves us our next bit (which is more of a side note really)...
This could be a unique way to teach online without showing your face.
The Hustle, a popular newsletter about business and tech, released their first audio version newsletter a couple of days ago (from what I heard).
Not a lot of creators are doing it yet so it would be good to hop on it, right? Maybe, but there’s that thing again, it’s free.
How are you possibly going to make money online, build a side hustle or get passive income when there’s no paywall behind it?
You spent 10 years mastering your craft - don’t just freely give out your best ideas.
Well, here’s a solution if you want to hop on the audio train but want better monetization.
An audio course (or "series” since it’s less intimidating) is a great way to monetize your podcast, and breaks that wall between podcasting and monetizing.
Think of it like a premium podcast. No longer will you get stray $2 donations here and there on Patreon. If they like you, they gotta pay to hear from you.
If you took 10+ years to learn about your passion, shouldn’t you charge for it?
Teachable courses range above $100 each and your audio series, which has just as much valuable content, shouldn’t be any different. And also - who finishes video courses these days? I certainly don’t.
It’s perfect because with podcasts, you’ll have to not only constantly have to record a new episode or brainstorm new things to talk about.
With an audio series, you make a syllabus, record, upload, promote it (once) and leave it be.
You can even think of it as a fancier voice note or mentoring your younger self! If you’ve given advice to friends via voice notes, now the world can hear for your class advice (and pay for it!)
It’s also super:
Quick - much easier than editing an 8hr video (ok more like 8 videos, 1 hr each)
Low cost - recording on the voice notes on your iPhone is good enough
Basically, it’s the easiest way to share your passion (and earn while doing it!)
Information products (We called it “Gumroad guides” if you’re lost)
If you’re good at writing, you can sell ebooks!
She released an ebook and made $14k at her peak within a week. From what I remember, it was only about 30 pages long with some neat illustrations.
But even without the video, it would be just as informative. The guy made over $100k from it in total the last few months which is sweet.
However, writing is still the hardest way to share what you know which is why most people don’t just go ahead and publish a book.
Also, ppts sometimes reminds me of going back to high school. Anyway, to the last one.
It’s a classic one - everyone (used) to have one. But blogging isn’t dead: when you search a question on Google, what comes up as an answer is a blog post.
Now people use it to boost SEO or drive traffic to their website, along with clever keywording.
Maybe it shouldn’t be your main way to teach online but a stepping stone to one of the five things above.
All these blog posts are great for building credibility online so people trust you more once you start teaching online. Like with podcasting - the nicher, the better.
Think about how your content could shine out there, how your audience would interact with your content, how you want them to do it.
It’s all about choosing which medium is best fit for you and your audience.
If you like to ramble on, make audio content. But if you're that super fun, creative drawing person that loves art, maybe an illustrated video would be right for you or even write an ebook if that’s what you’re into
But we can’t deny that audio is booming as a knowledge sharing medium.
Video and textual based learning had it’s time but there’s no easy way to share audio content and monetize it just yet.
This is why an audio course (or series — it just sounds like a cool Netflix series) just makes sense.
This is Monica and Ira signing out. Smell ya later! x