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Why Twitter influencers should make an audio course

You're one of the smartest peeps on the internet, make the most of it.

· Knowledge Commerce,Online Course,Podcast

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Hello to some of the brightest, most entertaining minds out there 👋

Twitter is a huge rabbit hole. I follow quite a few of you, and I end up scrolling like 50 miles just reading thoughts of those building in public.

We're here to say that an audio course could be a great way to share content and monetize your tweets.

Because voicing out your tweets - is just like sharing your voice notes isn't it? Just a tad more in-depth.

What exactly is an audio course (or “audio series,” just sounds cooler):

  • Think of it like a premium podcast except with better monetization.
  • If podcasts + online courses had a baby = audio courses.
  • It’s like having coffee with all your mentees or giving advice to your younger self.

Okay, so let's crack into these reasons. I’ve divided it into 3 sections, so feel free to skip to the part that’s most relevant to you.

If you’re an aspiring content creator: You’re already sharing knowledge and built a following - why not monetize it?

  • You probably get loads of DMs, and an audio series is a way to address those questions in a more in-depth manner.
  • Since you’ve gained that credibility, your followers would be happy to consume your audio content since they trust you and your judgement.
  • You already share tips on your expertise through Twitter, why not expound on them through an audio series?
  • If you’re stuck on what to talk about, you could talk about how you build a following.
  • Twitter is like typing out your thoughts - an audio series is just voicing them out. 
  • If you want to share knowledge, then it's the easiest way to share what you know.

If you have an online course: It's an additional income stream for you (and who doesn’t want that?)

  • It doesn’t hurt to try. If you’re going to make courses, might as well go all out on multiple mediums and see which works best for your community.
  • It'll be easier to market given your credibility and existing course.
  • You're catering to those on the go, and your followers will thank you for it.
  • To make it easier, you can even just take out the video to your pre-existing (paid) courses.
  • You'll win the audio lovers over (aka podcast listeners).

If you have a podcast: audio courses are a better way to monetize your content.

  • Monetizing with podcasts is hard; getting sponsors is harder.
  • You're helping your community since monetizing incentives them to consume the content even more.
  • Premium podcasts are hard to monetize from, especially if you want a consistent stream of income (not just donations on Patreon).
  • Your content is valuable — you've spent 10 years mastering your craft, so why are you giving it all for free?

Whether you're an aspiring course creator, or someone who has an online course or podcast already, there are plenty of reasons to make an audio series.

But the main idea here is that audio is the easiest and fastest way to talk about your passion (and earn while doing it!) 

It is just so much easier to record something on your frickin voice notes than editing on Final Cut Pro. Or writing, since you have to go look at draft after draft.

I think it's what makes audio so charming is that you can literally just hear a person's thoughts, even if they stutter, laugh, or giggle, it's more human, and much more authentic.

My suggestion? Hop on it now and become an early adopter because when this gets big, you’ll miss out!

If you’re interested, go to AVID, and we’ll help you along the journey, wherever you are in your content creator journey.

We’ll help you make that killer audio series, just focus on making good content.

Peace out ✌️

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